SPORTCRAFT has been a great client over the years. Here are two examples of using 3D to show a client what the product will look like in the store. SPORTCRAFT makes sporting goods for many different companies such as Eddie Baur and others, and with the above illustration, their graphics department could place different branding on the packages for their different clients.

The illustrations on the rack to the right were done in Adobe Illustrator and applied to the 3D model in Photoshop. The stand was already in production and I wanted to keep the illustration panels easy to update without great expense to the client.